Unconventional Promo Post [Portfolio]

wmse-food-slam

Sometimes conversions require humor. Because WMSE Radio’s audience loves food, movies, and fun as much as music, I got to have quite a good time with this promo post for their Food Slam fundraiser. Here’s a screenshot:

food-slam

Big Sam Spurhog was a hit when it came to ticket sales, so I interviewed him a second time to build anticipation for the event:

food-slam-2

A talented dude named Dwellephant designed the Food Slam’s posters. When looking for a compelling way to reach our audience with a Q&A, I named the cat on the pig Big Sam Spurhog, and went from there. This approach isn’t right for all campaigns, but for some, it hits the right buttons.

Want more sales?

Tickle funny bones with my irreverent copy.

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About Erin Harris

I'm a content writer by day and a fiction writer by night. I also write about food, travel, music, film, and much more.
This entry was posted in Art, Content writing, portfolio, Web marketing, Writing and tagged , , , , , , , . Bookmark the permalink.

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