eBook Landing Page [Portfolio]


Below is a page that’s been a game changer in CPI’s content marketing. Visitors who search for “de-escalation tips” click my ad copy, land on the page you’ll see below, and grab CPI’s most popular eBook (also written by moi).

Averaging 674 conversions a month, this page is hot. In the words of Online Marketing Manager Heath Copps, “Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource.”

I’m not gonna share the link with you because that would affect our conversion rate. But to give you a taste of my effective landing page copy, here’s a screenshot:


Giving away free content like an eBook is a great way to build your email list. You get a prospect’s email, and they get your helpful information. It’s a win-win for everyone!

It all starts with a brilliantly written piece of expert content. The next step is the eye-catching ad copy. And then you need a powerfully persuasive landing page. Once you’ve pulled leads in with your irresistible ad, landing page, and eBook, a next step is writing an email sequence that warms your leads up to buy.

Want more leads?

I write powerful copy that pulls leads in like a vortex.

Let's Talk(1)


About Erin Harris

I'm a copywriter by day and a fiction writer by night. I also write about food, travel, music, film, and much more.
This entry was posted in Content writing, portfolio, Web marketing, Writing and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s