Why I Pull the Logos Off My Clothes

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Last week I got a pair of TOMS and had no choice but to take a seam ripper to the ostentatious blue logo on the back of each shoe.

Here’s why:

I already have a job in marketing.

If TOMS wants me to market their brand, they can do three things:

  1. Triple my current salary
  2. Give me a mind-blowing health insurance and benefits package
  3. Not mind me working remotely from anywhere, anytime I want

I’ll add a fourth requirement: Recently I decided that my ideal schedule is one week of work, then three weeks off.

This should cycle monthly, like the rhythm and magic of the moon.

But since that’s not going to happen, I pulled the logos off the backs of my shoes.

This is because I’ve never liked to display my values through legible clothing.

Now I don’t care what other people wear. But for me, I can’t stand making public declarations about what brand I’m wearing or what I believe in.

I hate bumper stickers too, at least on my car, and I don’t stake political signs in my yard.

I don’t even like advertising my associations on my grocery bags.

I have loads of bags that say Sendik’s (a local grocery store), CPI (a company I’m proud to work for), I’m Creating a Dementia Capable Society (an effort I believe in), Progressive (I got these when someone with Progressive auto insurance rear-ended my car and Progressive packed some shit from my trunk into their bags when they were fixing my bumper).

I actually go so far as to turn these grocery bags inside out, because I don’t want to attract attention to my affiliations. I don’t want to get into “So what is a Dementia Capable Society?” or “So Progressive, huh? I like Geico.”

Most often, these horrific small talks are averted because I pack my own groceries. No one ever sees the logos in my inside-out bags.

But occasionally I shop at places where the checkout person bags my groceries, and they invariably say, “Oh your bag is inside outdo you want me to turn it right-side out?”

My answer depends on my mood: Sometimes I say, “Oh my bag is inside out because I hate marketing.” And sometimes I say “Sure” to avoid a conversation about why I hate marketing.

So why do I hate marketing, if I work in marketing?

First, I ended up in marketing. A wonderful company was hiring a proofreader six years ago, and the position happened to be in their marketing department. Over the years I moved to copywriting, and now, to my surprise, I’m a certified content marketer. (I actually have a banner proudly proclaiming this fact on my About page. But I wouldn’t wear the banner.)

Which leads to the second reason I work in marketing despite hating marketing.

Though I despise in-your-face marketing ploys, I love creating content to attract people to services that help them solve problems. I love writing, storytelling, and giving people the resources they’re looking for to make their lives better.

But TOMS makes people’s lives better by donating a pair of shoes to someone in need every time I buy a pair of shoes. So what’s my problem?

I don’t want to advertise with my attire.

And I think of marketing as sort of nuanced.

For example, I’ll like The Corners on Facebook. But as much as I dig them, I probably wouldn’t wear a Corners T-shirt.

I’m happy to be one of 7,000 fans, but I don’t really want to have a conversation with a stranger about my interests or my clothes.

Conversely, I love having conversations with my friends about this stuff. So if a friend sees that I’ve liked Corners, I’m happy when they tell me I should check out these bands too.

There’s also the vocal communication vs. written communication factor.

I only like having extended vocal communications with people I’m crazy about. Strangers on the street, not so much.

But I can do a written conversation with anyone till the cows come home.

Which is why I love writing, so through writing I’ll market nonviolence like a house on fire.

And it’s why I wouldn’t wear a T-shirt that says I Pull the Logos Off My Clothes, but I’ll write 400,ooo words about it.

But this is odd: Logos are symbols, and I love symbols.

Symbols as letters, for example, are my bread and butter.

And I love to admire the design of a well-crafted logo.

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Yet I still can’t wear a logo, even if I love what it stands for.

Take my WMSE T-shirt, for example. WMSE is the best radio station on the planet, but if I wear my T-shirt from them, it’s to bed and no more.

There are some exceptions, however.

Apparently I’d rather advertise WMSE than Apple:

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Of course, my laptop rarely leaves my house.

And the little white label on the side of my shoes wouldn’t come off, so I left it on.

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What can you do.

It’s pretty innocuous, anyway. Not as glaring as a giant blue badge.

Badges. Maybe I was Hester Prynne in a previous life, and that A is what threw me off legible clothing.

Anyway, here’s a funny commentary on logos that speaks to my long-held abhorrence.

Logorama from Marc Altshuler on Vimeo.

With this, you’d think I’m some kind of high-and-mighty fake hippie who hates corporations, which I pretty much am.

But the truth is that I’m just as much of a corporate lover as the next guy: Target and Whole Foods sometimes have shit I need that I can’t find at my yuppie co-op.

Final thoughts

If you wear logos, I don’t have a problem with you. I’m not saying I won’t judge you, because I’m judgmental as fuck. But what you wear is your business.

And maybe Nike’s.

Or not.

Whatever. It’s up to you.

PS. Check out my socks.

socks

What can I say. I’m human and I’m full of contradictions.

I’m complicated.

Also those damn logos are stamped on. Can’t pull ’em off like a little blue badge.

I’d turn ’em inside out, but usually I just wear these socks to bed and don’t really see them in the dark.

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About Erin Harris

I'm a content writer by day and a fiction writer by night. I also write about food, travel, music, film, and much more.
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4 Responses to Why I Pull the Logos Off My Clothes

  1. D. Zbornak says:

    I find it so fatiguing that we are inundated with marketing constantly. Perhaps that’s why Netflix has had such a meteoric rise in popularity – we are willing to pay for the privilege to be entertained without harassment.

    Like

    • Erin Harris says:

      I hear you, D. I tried to watch the Oscars recently and was horrified 1) by the Oscars and 2) by the ads. But I’m probably going to binge watch Cheers on Netflix all weekend.

      Like

  2. Nope says:

    I was taken to a link that is branded with your name? Why not bitly that link? http://bit.ly/1T8GWw9
    I agree though. I was shopping for “trucker caps” and the only ones I found for the most part were “branded” ;(
    It was that or they had patches of animals on them. What is worse, a logo or a trucker hat with a chicken embroidered on it? Not much choice I know, i hear you. That was how I felt….son of a bitch! makes me mad. But really..true story.
    Now here is the kicker. The trucker hats with animals on them, were from a larger company that deals in outdoor gear. we wont name names. The thing is that as I paged through endless pages online of “trucker hats” to find a non branded one…and I saw this big name animal patch hat w/ no logo…I found that I began to associate that style of animal patch cap with the brand anyway. So as I was paging I would be like…”nope, no way..that is brand x’s hat..no sir!”. So it made no difference. At the point a image is converted to a logo and that logo is linked in your mind to a Brand..the game is over. That “icon/image” even if it does not engage the brand logo directly..BECOMES the icon for the BRAND. You have created a link. A link you then see all over the place. A link everyone else is making as well.

    Like

    • Erin Harris says:

      Nope,

      Believe it or not the long link bugged me too! At least how it looks on Twitter. Not really cuz it’s branded with my name tho, but because it’s untidy. And my profile pic with the loaf of bread paired with my yellow/orange banners….I hope that branded look, used all over social media, takes over the world with its confused, hypocritical message of promoting antipromitionalism.

      Re. trucker hats, I hear you. Have you tried pulling the logos and animals off? It’s a good solution and I recommend leaving the threads of the seams hanging off like I did on my shoes cuz that looks rad and uptown. Let me know how it goes!!!!!!!!!

      Like

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