Case Studies/Testimonials Page

resultsThis was another fun page to write and develop. At the time I led the creation of this puppy, I was working with not only a magical front-end developer. I was also working with the best designer I’ve ever collaborated with as a copywriter. Much of what’s featured here in my portfolio is the result of combining forces with Jon and Terrence.

This page showcases customer testimonials, and it links to deeper case studies. Spotlighting data we gleaned through TechValidate surveys, this is the ultimate in social proof. The team says it’s crucial to closing sales.

As we speak, this page is being redesigned as part of CPI’s new website build (ask me about that too–I wrote the forthcoming copy!). The elements of this page will also be integrated all over the beautiful new site. For posterity, here’s a screenshot of the current page 1 :

Customer testimonials are one of the most powerful elements you can feature on your website.

Especially when they’re coupled with photos of real, live, happy customers, testimonials persuade prospects that your product or service is the solution they’re looking for.

Quick bites of data like those above are great for visitors who are browsing. And each bite above links to deeper details. Because for prospects who need thorough stats, data, and success stories to be assured of your value, a case study or ten is a must.

Testimonials also give you insight into how to write your copy–from your landing pages and your home page to your About page, sales pages, emails, and more. And they inform you about how to keep customers coming back for continuous value.

I can tell you some simple ways to get testimonials. And if you need case studies written, hit me up.

Need killer case studies?

I write success stories that sell.



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Call-for-Content Page


As part of my role as blog manager for CPI, I crafted the copy and led the development of this page. It persuades subject matter experts to guest blog for mutual advantage.

Once the SMEs came flooding in, I sent them the writing guidelines I developed, accepted or rejected their pitches, scheduled accepted posts, and ruthlessly edited the content to meet the quality standards that I set.

Here’s a screenshot of the page, which has drawn dozens of great partners in rich, authoritative content:


Content is king, they always say, and it’s still true. Google is wicked smart now though, and your potential visitors are ultra discerning. So your content has got to be good. The quality and the intrigue need to be high in order to get the clicks, likes, and shares that signal to Google–and to potential visitors–that your stuff is a cut above the rest.

What are your visitors’ questions? What are their pains? Answer and alleviate in a friendly way. Be helpful, be funny where you can, and be real. Write compelling content that establishes you as a trusted advisor in your space. And publish irresistible, original content from others that bolsters your site as the go-to authority on your topic.

Don’t have time? Not a good writer? Can’t edit to save your life? Get in touch with me below. My services can help you. I write, I ghostwrite, I manage blogs, and as I said above, I edit ruthlessly. But with a golden pen. People tell me daily, “You always make my words better and intentions clearer. 😃

Want awesome content?

I’ll help you get more clicks, shares, and sales.

Help Me With Blog Content!

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How to Capture a Screenshot of an Entire Web Page

Is there a simple way to capture a screenshot of an entire web page?

I always wondered this, and just now found the answer.

Gone are the days of cobbling together multiple screenshots that fit like a four-year-old cut them out with rusty scissors too big for their little mitts.

Here is the brave new world of one single seamless PNG that captures an entire webpage.

Thank you, Parabellum1975!

Here’s what to do:

1. Open Chrome.

2. Press Option/Alt + Command + I. (I think Command is the Windows key on a PC, but I don’t remember for sure.) This will give you a developer’s view.

3. Click the device icon.

4. Click the grey bars to select the view you want: Tablet, Laptop, Mobile, etc.

5. Click the three dots.

6. Choose “Capture full-size screenshot.”

7. Locate the file wherever you have Chrome set to store downloads.


Please let me know if this changes your life as much as it’s evolved mine.

Update two days later: Interesting! Firefox has within the last couple of days automatically installed a beta version of a new-to-me function called Firefox Screenshots. Now, if I surf the Internet for “find a million dollars” and then write a post about finding a million dollars, will a million dollars automatically install itself in my bank account?


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Storytelling Sales Page

jobStories sell. I wrote this post to persuade prospects to sign up for the CPI Instructors’ Conference. Here’s what Copyblogger’s Sonia Simone tweeted about it:

“Thought this was a great example of a powerful, principled marketing message.”

In fact, this page is part of what earned me Copyblogger Certified Content Marketer status.

See it live, or check out this screenshot:


 Want more leads? More sales?

I write copy that sells like hotcakes.

Let's Talk(1)

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eBook Landing Page


Below is a page that’s been a game changer in CPI’s content marketing. Visitors who search for “de-escalation tips” click my ad copy, land on the page you’ll see below, and grab CPI’s most popular eBook (also written by moi).

Averaging 674 conversions a month, this page is hot. In the words of Online Marketing Manager Heath Copps, “Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource.”

I’m not gonna share the link with you because that might affect our conversion rate. But to give you a taste of my effective landing page copy, here’s a screenshot:


Giving away free content like an eBook is a great way to build your email list. You get a prospect’s email, and they get your helpful information. It’s a win-win for everyone!

It all starts with a brilliantly written piece of expert content. The next step is the eye-catching ad copy. And then you need a powerfully persuasive landing page. Once you’ve pulled leads in with your irresistible ad, landing page, and eBook, a next step is writing an email sequence that warms your leads up to buy.

Want more leads?

I write powerful copy that pulls leads in like a vortex.

Let's Talk(1)

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Lighthearted Promo Post for Nonprofit Fundraiser


Sometimes conversions require humor. Because WMSE Radio’s audience loves food, movies, and fun as much as music, I got to have quite a good time with this promo post.


Big Sam Spurhog was a hit when it came to ticket sales, so I interviewed him a second time to build anticipation for the event:


Want more sales?

Tickle funny bones with my irreverent copy.

Let's Talk(1)

Big Sam Spurhog is the name I gave to a dude in some wonderful posters by Dwellephant. WMSE no longer does the Food Slam, but they still do Rockabilly Chili and a ton more tasty community events. I recommend listening to archives and live streams of the weirdest, most interesting, and best music you’ll never hear on another radio station.




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Sales Page: Partner in Prevention


Here’s a page for prospects who have brand awareness. They’re in the consideration phase, and this page is designed to guide them closer to conversion. I wrote the copy and led the creative development, incorporating data and social proof to sweeten the pot.


Want more sales?

I write copy that converts.

Let's Talk(1)

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SEO Copywriting: 65+ Awesome Apps for Autism


Here’s a fun page I led for Autism Awareness Month. I wrote the copy, optimized it for “apps for autism,” and guided the page’s development.

It ranks #3 (sometimes #5) in Google for “apps for autism.” In the brimming world of ASD content, that’s a high ranking.

Since live sites are anything but static, here’s a screenshot:


Want to rank at the top of page 1 in Google?

I write copy that gets you clicks, shares, and sales.

Let's Talk(1)

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This Week in Music: Slowdive, a French Popstar, and Jesus in India

As a fan of the great shit that Captain Bee Fart loads onto his channel, today I stumbled upon this work of magnificence:

Is the entire album as brilliant as I suspect? I have no idea, cuz I can’t stop replaying Trip Out and The Sound of Dillusion. But I will tell you this: This is some of my favorite stuff since the Allah-Las’ first album and the Corners’ Maxed out on Distractions. Its influences are the usual suspects in psych (From The Doors and The 13th Floor Elevators to Spacemen 3), plus shit like Joy Division and The Jesus and Mary Chain, with some sitar . . . . kind of Brian Jonestown Massacrey, but equally vitally original and entirely its own.

I also can’t stop listening to Slowdive’s self-titled album, their first in 22 years. The first song I heard was this live version of Sugar for the Pill:

What got me first was the bassline. The second thing was the drums. When the chorus came in, I was done for. The harmony between Neil and Rachel, the poignant guitar, those awesome drums elevating the chill. It reaffirmed my belief that you can get the band back together with class. (In the last year I’ve seen the reunited Echo and the Bunnymen and Poptone [two members of Tones on Tail/Love and Rockets], and they’ve been some of the most enjoyable shows I’ve been to. Will I go see Slowdive when I’m in Athens? I’ll have to get a feel for the city before I decide. But I’ll definitely be seeing them in Chicago in November, for the third time at least.)

The studio version of Sugar for the Pill is a different experience–bigger and broader like the entire album–with even more nuances that grab me.

The album as a whole is a big, beautiful, expansive substance that’s like the composition of the universe. That’s why Slowdive has always been called ethereal, and I swear to God they inhabit themselves as Slowdive more than ever on this album. The opening song lifts me out of gravity:

Another of my favorites is No Longer Making Time. A pop tune if Slowdive were poppy. I love the guitar, and again, Simon Scott is really doing it for me on drums.

When I first heard Falling Ashes, I thought, “This is beautiful.” As it progressed, I was astounded. I have since spent many an hour lying on my back, staring at the ceiling, listening to this. How it captures the emotional landscape of suffering and loss, and how it heals. It’s called Falling Ashes, and it is the phoenix, lifting, releasing, reigniting your soul.

This is an album that knows that life is not easy, but doesn’t forget that it’s beautiful.

Finally, over the weekend I discovered that this song is back on YouTube. It’s the theme for the magnificent suspense thriller by Guillaume Canet, which, by the way, is its own Falling Ashes, with its own resurrection. If you haven’t seen it, please make sure you do.

The guy who did this is French popstar Matthieu Chedid, also known as M. In contrast to this moving composition, another of my favorite songs of his Onde Sensuelle. It’s a shame the official video isn’t on YT right now, but here’s a still from it cuz it’s awesome. You can click the still (or here) to watch the video on a Bulgarian site:


Years ago on Canadian TV, I saw one of the craziest things I’d ever seen. It was a music video of a cat who looked a hell of a lot like M, dressed in a bee suit and buzzing around in front of a surreal backdrop kind of like the Teletubbies. If you have any idea what that was, please let me know.

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Lift Your Spirit in 8 Minutes


I grew up with an aversion to religion. My grandparents were not religious, and my mom detested Christianity.

As we all know, religion has a bloody history. And in many ways throughout the centuries its various incarnations have detracted from authentic spirituality. I probably don’t need to name all the physical and political atrocities for you to understand what I’m talking about, but the Crusades, the Spanish Inquisition, the Salem Witch Trials, pedophilia, FGM, stoning, and religious barbarism of all kinds and creeds are just a few of the assaults on the human body, mind, and soul that have always turned me off.

And my mom always half joked that she’d probably been burned at the stake in a previous life.

With all that, oddly enough I was sent to a Catholic school for a couple years as a child. When I was about 7 I was moved from a particularly shitty public school and into a Catholic school because it was thought that perhaps I’d get a better education there.

The environment was intensely alien to me. Especially because I was a child, and especially because I had no context, I didn’t get any of it.

The school had an underground tunnel, which bore fallout shelter signs, and led first with flickering fluorescent lights, and then with no lights, over to the church on the next block.

I remember once standing in a single-file line in the classroom on our way to the tunnel, and one of the kids asked me if I believed in God.

“Which one?” I asked, because I didn’t understand the Trinity. Did he mean the Father, the Son, or the Holy Spirit? And why did you cross yourself in four directions when there were only three kinds of people to cross yourself in the name of?

I’ve been sarcastic since I was born, so they didn’t take this the right way. I was genuinely confused. But they thought I was blasphemous, a heathen savage, which, I suppose, I was and am. Perhaps if Dr. Bronner had been there to tell me that God Is One! All Is One!, I might have understood the Trinity concept and had a better answer. Though I’m sure I would have considered it and said, probably, that I didn’t think I believed because I didn’t know. I had no knowledge of God. At all.

When I was a teenager, I became enamored with the word agnostic.

Anyway, that’s a long-winded way of telling you that if you have an aversion to religion too, you should still check out the song in the video below.

When you listen to this, don’t play it on your phone. Don’t play it on your laptop. Turn your stereo on and listen to this fucker loud.

Do you hear those drums? Those keys? Do you hear that bass? That rhythm? Do you hear the soul in the rich voices of the choir? The joy in their clapping?

Shit like this is what many of us are missing in a culture-deprived society.


I recently learned that clapping is one of the healthiest things you can do. In ayurveda and Chinese medicine, clapping is recommended to stimulate blood circulation and open blockages in the energy centers in your hands, which flow throughout your body to feed all its systems. Qi gong teaches that clapping helps you develop your healing hands:

I imagine that clapping also balances the left and right hemispheres of your brain, just like prayer pose. In fact, I’ve been thinking of clapping as an active prayer pose. There’s a reason they’re both universal gestures.

Singing is also healthy. It massages your thyroid, strengthens your lungs and diaphragm, and releases endorphins.

If you’re into yoga, you know that mantras and chanting are based on primal sounds that connect you with energy. Kundalini yoga teaches that as you vibrate sounds, “the universe vibrates with you.” I’m a big fan of chakra chanting, where it’s taught, for instance, that the seed syllable lang balances the root chakra and feeds the three main channels of the body. It’s probably no different from Gregorian chanting or any other kind of chanting, really, where the aim is similarly to meditate and commune. It’s quite soothing. [BTW, here’s the Radha Krishna Temple album I grew up with, produced by George Harrison. Because of The Beatles, I knew slightly more about Krishna than Jesus.]

I’ve noticed that singing “hallelujah” in Nobody Knows has a soothing effect too. Singing every word of that song with the Youth for Christ Choir feels fantastic because of how long they project each sound to let all the sorrow out. And it feels fantastic because as weird as “hallelujah” is for this heathen, there is magic in that word.

Sing this song and clap your hands for 8 minutes, and feel your spirit rise.

Also check out my playlist of Gospel music on YouTube. I keep adding to it anytime I think of another song I love. And let me know in the comments what I’m missing. I’d like to add Bob Dylan’s Man Gave Names to All the Animals, but there’s very little of studio BD on YT.

Image: My friend Mr. djvass

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