Flying Free: Why Hang Gliding Is Heaven

hang-gliding

The first time I geared up to go hang gliding, I couldn’t stop smiling.

I had probably smiled three times in the three years before that because life had been incredibly difficult.

Now I was turning 40 and I was actually smiling because I was about to do something that my soul had been dying for. Something life-affirming. Something fun.

I wasn’t smiling on purposethis was an autonomic phenomenon, like breathing or maintaining blood circulation with your heart. And I knew itI knew that my perma-grin was rooted in every part of mebody, mind, spirit, soul, consciousness, what have youall of me anticipating great joy.

And it was an immense feeling, setting off at high speed down the runway, taking flight into the summer sky. My guide and I were secured to a hang glider that was tethered to a plane that lifted us from a flat green field into waves of warm air. As we ascended I felt a joy like the joy I feel when taking off in a plane, but much stronger, with vastly more awe as the gentle breeze streamed against my face.

It was exhilarating to look down and see how small and far ordinary life was. It was delicious to look ahead as I drank in the sky at this height, 2,000 feet above the ground. It wasn’t like a view from a 35,000-foot airplane flight. It was infinitely more visceral because I was suspended in the open air.

Words like elation and euphoria form new definitions in your bones when you’re literally high. This kind of floating felt exactly like a dream, one where I’m flying above treetops, getting a glimpse of how beautiful life can be. The universe showed me its expansiveness and I could feel more hope and goodness than I ordinarily imagine possible.

Anytime we got a ripple of wind it was like soaring up in a giant swing. When we disconnected from the plane, there was a little bounce-back, and jolting forward again was like a second taste of the takeoff.

I tried to cement every instant of the 15-minute flight in my memory, so the experience would be there for me to return to in detail whenever I want. It helps too that there was a GoPro on our left. Here’s a condensed version of the video, cut together with a little footage from my phone on my second flight:

Was I nervous? Wasn’t I scared?

All I was aware of was being thrilled. My brain had been starving for endorphins, and this was like manna on my tongue after a long famine.

Speaking of food, after our flights, my friend Angela, who loved the experience too, took me to a Mexican restaurant I’d never been to, where the beans were ambrosia. I’ve been back there since and they’re definitely good, but not like that magical dinner after a free-fly in the sky.

Though it should be said that I am afraid of heights in certain ways. My chiropractor, for example, has some new virtual reality equipment that’s intensely realistic. There’s one beautiful under-the-sea program, and another grim futuristic city program. In that one, you’re on top of a building on a black, high-tech, dystopian space station. The building is probably 50% taller than the Empire State Building. Since it’s VR, you can theoretically step your foot out, but the experience is so real that my brain was convinced I would slip and plummet to my death. I couldn’t bring myself to stretch a toe out a millimeter. I think it had partly to do with being vertical, and significantly to do with an aversion to the antiutopia.

Hang gliding is different for me. Maybe because I’m horizontal like a bird, maybe because rural Wisconsin is beautiful, definitely because I feel carefree. I consider it no more dangerous than getting in a car. Or than living life for that matter, where we have no limit of frightening things like all the shit that’s in the news every day.

I meant to go hang gliding again this past summer, but I spent all the warm days working a million hours, and then in September I went to Greece, and it was halfway through October by the time I set off to get back in the air.

One of the things I love about going to Wisconsin Hang Gliding is the drive. You could definitely say I like locomotion. I live to travel ground that I don’t cover every day, and it intrigues me to see fresh landscapes. On the two far-apart occasions I’ve made the drive, every bend in the road felt new to me, curving with rolling hills, scattered with farms, wetted with marshland.

On this glorious October day, the orange and yellow leaves caught the sun as I cruised past untroubled cows, gnarled oaks, and pumpkin patches. At one point I saw a boy of about 10 fly off his school bus and tear ass up the long drive toward his house. Was he running to get faster? Was he rushing to see something he’d missed all day? Was he thinking, “If I get to the barn before the dog barks, I’ll get what I want for my birthday”?

I dunno, but he was part of the idyllic scene for sure. He and his beautiful free soul.

WI-Hang-Gliding

When I got to Wisconsin Hang Gliding, the office was empty cuz Rik, the owner, was in the air. Danny the tow pilot was on the ground, out in the field, waiting for Rik to land. A student was nearby too, putting away some gear. So I messed around with my phone, taking pictures and shooting videos. Here’s Rik’s landing:

A minute after this, we were preparing for my second tandem flight. I was thinking about friends who’d said, “Hang gliding? Are you serious?” or “All I can think of is the hot-air balloon accident” or “I prefer to keep my feet on the ground.”

So I asked Rik and Danny:

“What do you say to people who think hang gliding is crazy, risky, or dangerous?”

Obviously I’m not implying that if this is your perception, you should go hang gliding. I asked because I have a different view of crazy, and I wanted to know if they do too.

Rick said that tandem hang gliding with an expert is probably the safest sport you can do in the sky. What Danny said was one of the best things I’ve ever heard anyone say.

He said:

“It’s only crazy in your mind.”

It’s only crazy in your mind.

Like, what do you consider crazy?

When I was thinking about leaving my full-time job, I thought, “I can’t do it. It’s crazy to give up health insurance and paid vacation and a stable income and a job I love.”

But I did it because I needed the freedom of working remotely for both my soul and my family obligations. And I’ve never regretted it. I was afraid to do it, but as soon as I did it, I learned that it had been crazy only in my mind.

That’s when I looked at it as doing something crazy because I’m sane. If I hadn’t done it, I would still be living the restrictive life that wasn’t good for me. I definitely wouldn’t have been able to take a 23-day vacation to Greece. And I sure wouldn’t be hang gliding on a Monday.

So now we were taking off again, Danny in the plane and Rik and me on the glider. We soared into the air and there was the wind again, streaming against my cheeks as I felt the freedom of flight. We soared up and the wind was invigorating. The fall colors below were stunning. Because it was my second flight and I was obviously a convert, this time we went to 3k high.

“Wouldn’t you love to be a bird flying in the sky?”

I thought of how my grandfather had asked me this years ago. We were in marshland at the time, and we’d just seen a blue heron lift out of the water and float into the sky.

My grandfather was a brilliant carver of birds, and a fervent collector of Owen Gromme prints. I wondered if he would have liked hang gliding like a bird. I thought he might, because for a mild-mannered chap he was a bit of an adventurer, especially when he was in his late eighties. That’s when he took a helicopter ride over a volcano with me, rode in a rowboat in the choppy Pacific with me and my mom and my aunt watching for whales, and took a motorboat with us down the river and through the jungle of the Dominican Republic. He very well might have loved hang gliding.

owen

I’d asked Rik if I could film a little on my phone, and he didn’t mind. I think it was because he could tell that if I dropped it, I would realize it was my own fault. I had my phone strategically placed in a pocket on the chest of my harness. Rik had given me gloves to wear because the wind was chill, and it was quite an ordeal to take each one off while up in the sky, tuck them in my cleavage like my grandma safekeeping Kleenex, unzip the little pocket, and wrangle my phone out.

It was tricky business, but eventually I succeeded. I got my security code pressed, and the camera app open, the slider set to video, and the video turned on. I filmed the 30 seconds you saw above and decided that was more than enough. It would help preserve the memory, but it was taking me out of the moment. It was better to gaze in awe, so I spent the rest of the flight locking every glorious detail in my mind. I even decided to consider taking lessons to become a solo flyer. If I could, I’d fly every day.

Now there are crazy things that are super crazy-crazy. Because crazy’s on a spectrum. But sometimes when you do something kind of crazy, it’s actually more liberating than you imagine.

What I think is crazy is not doing what you feel you will love. Of course, I’m not saying go hang gliding. If you don’t want to go hang gliding, don’t go hang gliding. What I am saying is:

Are all our fears for real?

Just about everything we do is crazy. Driving 4,000-pound steal boxes at 75 mph is crazy. Bombing people is crazy. Having healthcare that bankrupts people is crazy. Even having a child is crazy because of the physical, emotional, and financial risks it brings to the parentsand the risk of existence it brings to the kid.

It’s only the weird stuff we classify as crazy.

But it’s only crazy in our minds.

Because it’s all relative.

* * *

When we landed, the wisdom of Danny’s words was still slaying me. I wiped my nose couthlessly with my borrowed glove and wondered if he’s some kind of Zen Buddhist master. But as far as I know he’s just a guy who, like Rik, has been hang gliding for 40 years. They’re both in one piece, so that’s a good sign. Not only that, they look strong and healthy, as if they’re 25. At 58, Rik moves like he’s 16. Doing what they love seems to keep them young.

When we were leaving, Danny said that if he doesn’t get in the air after awhile, he gets antsy. He waved goodbye and ducked into his car wearing watershoes. I think he was headed for another crazy adventure. Maybe scuba diving.

When I drove away, I was still smiling. And I smiled all day.

Wi-Hang-Gliding-II

 

 

 

 

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Inside a Salt Cave

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I recently took a vitalizing vacation to Greece. It’s never easy returning to “real life” after eye-opening travels, so I decided that when I got home I would take more small trips to cool places here in Wisconsin than usual.

In the month since I’ve been back, I’ve been going to as many parks, lakes, and springs as possible. Soon I’ll write about my hang gliding experience. Later I’ll undulate in a flotation tank. This week I went to a salt cave.

The benefits of salt therapy

I’d never heard of salt caves for therapeutic purposes, but when I ran into information about them, the concept made sense. For years I’ve taken Epsom salt baths to soak my muscles in magnesium sulfate for pain relief. For years I’ve taken sea salt, Dead Sea, or Himalayan salt baths to soak my muscles in a range of minerals. Combined with the essential oils and other detox ingredients I add, my baths also help with skin care, colds, allergies, energy healing, and much more. And since I don’t live near the ocean, salt baths help me feel almost as nourished as an afternoon swim in the Adriatic.

Salt lamps are known to diffuse negative ions that clean the air, so naturally an entire room of salt would have benefits too. What salt caves help with especially, I learned when I stumbled upon a post about them, is respiratory issues. When I Googled “salt cave,” the first thing that popped up was The Salt Room Madison, whose site states that halotherapy helps with “colds, flus, allergies, asthma, bronchitis, cystic fibrosis, sinus infections, sinusitis, rhinitis, hay fever, and emphysema” (as well as skin, snoring, and sleep).

Later I found that there are salt rooms all over the US, and that people seek them for relief because salt helps release mucus and improve lung function. It’s also anti-inflammatory, reducing tissue irritation and swelling.

The latter is why I got into salts in the first place. When my mom broke her arm a long time ago, a doctor recommended that she put Epsom salt compresses on it to reduce the swelling and bruising. She did that, it worked, and then I was inspired to fill a tub with the stuff and see what else it could do. Not only did it help me with pain, it also eliminated some crow’s-feet I’d developed from baking in the hot sun and dry climate of Arizona. I was only 24 at the time, so the crow’s-feet probably would have disappeared no matter what I hydrated with, but it was still impressive.

Of course, Epsom salts are not sea salts or rock salts, and bathing or swimming in any kind of salt is supposed to be different from breathing in salts. But a lot of things you can do with all kinds of salt are very helpful.

The world’s first underground health resort

In countries like Poland, salt mines go back to the Middle Ages and beyond. The Wieliczka salt mine outside of Krakow, for instance, dates to the thirteenth century. It’s a vast network of tunnels said to span over 178 miles.

Deep inside the old mine, a nineteenth-century sanitorium is considered the world’s first underground health resort. It’s not clear if it was used as a health resort earlier than the 1830s, but I have no doubt that local people have known the value of the mine’s air and its waters as long as there has been a mineor as long as they’ve used the area’s water that’s likely fed by the salts.

The resort’s treatment therapies were developed in the nineteenth century, and refined from the 1950s through today. It offers what’s termed speleotherapy (cave therapy) or subterranotherapy, interchangeable words for “a method of balneological treatment of inflammatory disorders of the upper and lower respiratory tract and the symptoms of allergic diseases,” according to the website.

What makes this possible is the cave’s microclimate of “exceptional bacteriological purity,” its constant air temperature, and its humidity level of 6075%. Nearly a mile below the surface of the earth, the air is high in sodium chloride of course, plus magnesium, manganese, and calcium. Patients can stay onsite for modern medical services including diagnostics, consultations with lung, throat, eye, and musculoskeletal specialists, and a wide array of treatments. People in Poland and from all over the world travel to the resort for help with pulmonary diseases, skin problems, and all kinds of stuff.

Even if you’re not sick, you can tour the caves, and see all the statues and chapels that miners carved out of the salt over the centuries.

Wieliczka

You can even sleep in the caves, where “the peace and quiet dominating the undergrounds for centuries guarantees both physical and mental rest” (♥) and you can relish a “fairy-tale slumber.

I would revel in such an experience. I love caves, I love salt, I love chapels, so this mine would be a very holy place for me. It’s high on my list of places to visit. (Epsom is also on my list, BTW.)

But a salt room in my own area, where we have wonderful caves, but no natural underground salt caveswould it have the benefits of a magnificent healing place like Wieliczka?

In Madison, The Salt Room is not vast, ancient, or naturally occurring, but it is magical.

I drove in from Milwaukee because I wanted a short trip out of town. When I arrived, the owner gave me a quick form to fill out, then took me to a locker where I could secure my purse and anything I didn’t want to take into the salt room. Everything gets salty in the salt room, she said, so she put my phone in a Baggie and I took my shoes off and stepped inside. It’s a wonderful feeling, walking over salt in your bare feet. It’s like walking on sand.

salt-cave

The room is equipped with eight zero-gravity chairs. I like the communal rather than private aspect of that because it’s reminiscent (in concept) of the ancient Roman public baths.

One chair was taken, so I chose a reclining spot two seats down and settled in. The owner turned on soft music, and the overhead lights were already off because I was late. 😃

Here’s me with my hair tucked up behind my head in a weird way, kicking back in zero gravity and blue light.

blue

As soon as I lay down, I became aware that my mouth was curving into a half-smile because my body had already sensed the peace.

The owner explained that the natural rock salt that covers every surface of the room creates a sterilized, negative-ion environment. She also said that the room was equipped with a halogenerator that crushes pharmaceutical-grade salt into small particles for inhalation. She spoke gently and was clearly empathic toward people who come to her to ease their suffering.

For my part, my allergies haven’t been bad this year, but I had been feeling some pressure that day in the sinuses above my eyes and around my nose. Though mainly I was there to discover what it’s like inside a salt room.

Within ten minutes my nasal passages were moist and my sinuses started to drain. For 15 years I’ve had this chronic annoying condition where my ears are almost always plugged, and I could feel them openinga sensation I adore. Anytime I yawned, I could taste the salt, feel it tickle the back of my throat, and sense the movement of blocked fluid releasing.

Just as I’d become aware of my instinctive smile, I became aware that I was breathing deeply into my abdomen automatically. This was the deep breathing that I practice regularly, but the autonomousness of it added to the peace. The sensation of air flowing with such ease filled me with feelings of immense well-being.

You know how sometimes when you rub your eyes, while they’re closed you can see the outlines of things that surround you, or patterns you hadn’t known were there? I rubbed my eyes, and I could see the salt crystals. They fell gently like snowflakes, as bright as stars.

After 45 minutes, the owner came in and asked us how it was. “It was beautiful,” I said. “I can’t wait to come back.”

At the desk she gave me a bottle of water and a recommended therapy plan. From my form she knew that I’d come from Milwaukee, so she recommended I go to her sister’s Salt Room in Pewaukee, which is closer to me than Madison. And I certainly will.

Wieliczka chapel photo by Jennifer Boyer.

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Vegan (or Not) Pink Coleslaw

pink-coleslaw-picnic

Have you ever opened an orange and been like, “Holy shit, this thing is a fucking miracle!!!!!!!!!!!!!!!!!!!”?

The smell, the freshness, the fact that it’s a whole and edible unit produced by nature and divided into perfect sections in a masterpiece of symmetry is enough to make the godless believe. In religion, in intelligent designI don’t know, but I’m a convert to the marvels of the universe every time I eat an orange.

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Red cabbage holds a similar power for me. Green cabbage exhibits the same glory of divine proportion known as the golden spiral, but red cabbage goes a dimension beyond with its insanely saturated purplish pigment. I had some on hand, so I cut into the violaceous wonder and threw together a very tasty, simple slaw.

red-cabbage.jpg

I’m not a veganI usually make my own mayonnaise with an egg, walnut oil, lots of lemon juice, a clove of garlic, and a little salt. I love making my own because the flavor is unsurpassed. Plus I can make it as tangy as I want (especially when I use apple cider vinegar instead of lemon juice), I can make it as garlicky as I want, and I control the variety of the oil and the quality of the ingredients.

But I had some Vegenaise in the refrigerator, so I decided to use that up. I’d purchased it in a pinch for two reasons: it was soy-less, and it’s not high in sugar. I feel that all packaged mayonnaises and fake mayonnaises pretty much suck compared to Hellmann’s (known as Best Foods in some parts of the US), but I don’t “Bring Out the Best” very often because Hellmann’s is made with soybean oil, sugar, chemical preservatives, “natural flavors,” and it’s packed with GMOs. They have an “organic” version, but I’m not trusting enough to believe that particular claim is genuine.

In short, what I’m saying is that as with any slaw, you can make this with any kind of mayonnaise you wantvegan or not. You could even use vinegar and oil instead of any mayonnaise at all, in which case you might use far less than 1.5 cups. I’ll probably try that next time.

Here’s the recipe. Note that it makes a bunch. Like a ton. You could always halve it if you want to make other stuff with the other half of your red cabbage. In either case, savor the flavor and the color of this beautiful pink slaw!

Ingredients

  • 1 head red cabbage, sliced super thin
  • 1 beet, grated
  • 2 carrots, grated
  • Juice of 1 lemon
  • 1 tsp. caraway seeds (optional)
  • 2 tsp. dill (optional)
  • 1.5 cups or so of Vegenaise, homemade mayonnaise, or whatever strikes your fancy

Directions

  • Slice the cabbage, grate the roots, juice the lemon.
  • Mix the ingredients. Use your mittsthey’re the most efficient tools for this volume of vegetables.

If taking this delicious pink coleslaw to a BBQ or something, make it a day before if you can, because it’s best when the flavors have had time to meld.

If you need to add some salt, go with Himalayan pink sea salt to keep with the pink theme, even though you won’t be able to see it per se. I know Himalayan pink salt is trendy, which can make it annoying, but it’s awesome that it wasn’t synthesized in a lab. Unless you call the geological processes of the Earth a lab, which they are, but a wondrous lab they are, where mad scientists (gnomes?) forged a unique formula 4 billion years ago by adding 6084 minerals that folks say align with the composition of your blood.

Deep stuff. Cool as fuck. Very tasty.

Let me know how you like this pink coleslaw!

Vegan (OR NOT) PINK SLAW(2)

Orange photo from Pexels. Red cabbage photo by Flickr user Dru! His image page features a delicious-looking recipe for simple cabbage and sausage. Pink slaw photo by me. Share this pink coleslaw recipe on Pinterest!

Why is it vegan, but Vegenaise? The universe is a mysterious place.

 

 

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Case Studies/Testimonials Page [Portfolio]

resultsThis was another fun page to write and develop. At the time I led the creation of this puppy, I was working with not only a magical front-end developer. I was also working with the best designer I’ve ever collaborated with as a copywriter. Much of what’s featured here in my portfolio is the result of combining forces with Jon and Terrence.

This page showcases customer testimonials, and it links to deeper case studies. Spotlighting data we gleaned through TechValidate surveys and a coworkers’ podcast interviews with our customers, this is the ultimate in social proof. The team says it’s crucial to closing sales.

As we speak, this page is being redesigned as part of CPI’s new website build (ask me about that too–I wrote the forthcoming copy!). The elements of this page will also be integrated all over the beautiful new site. For posterity, here’s a screenshot of the current page 1 :

www.crisisprevention.com-Results

Customer testimonials are one of the most powerful elements you can feature on your website.

Especially when they’re coupled with photos of real, live, happy customers, testimonials persuade prospects that your product or service is the solution they’re looking for.

Quick bites of data like those above are great for visitors who are browsing. And each bite above links to deeper details. Because for prospects who need thorough stats, data, and success stories to be assured of your value, a case study or ten is a must.

Testimonials also give you insight into how to write your copy–from your landing pages and your home page to your About page, sales pages, emails, and more. And they inform you about how to keep customers coming back for continuous value.

I can tell you some simple ways to get testimonials. And if you need case studies written, hit me up.

Need killer case studies?

I write success stories that sell.

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Call-for-Content Page [Portfolio]

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As part of my role as blog manager for CPI, I crafted the copy and led the development of this page. It persuades subject matter experts to guest blog for mutual advantage.

Once the SMEs came flooding in, I sent them the writing guidelines I developed, accepted or rejected their pitches, scheduled accepted posts, and ruthlessly edited the content to meet the quality standards that I set.

Here’s a screenshot of the page, which has drawn dozens of great partners in rich, authoritative content:

www.crisisprevention.com-Blog-Guest-Blogger

 

Content is king, they always say, and it’s still true. Google is wicked smart now though, and your potential visitors are ultra discerning. So your content has got to be good. The quality and the intrigue need to be high in order to get the clicks, likes, and shares that signal to Google–and to potential visitors–that your stuff is a cut above the rest.

What are your visitors’ questions? What are their pains? Answer and alleviate in a friendly way. Be helpful, be funny where you can, and be real. Write compelling content that establishes you as a trusted advisor in your space. And publish irresistible, original content from others that bolsters your site as the go-to authority on your topic.

Don’t have time? Not a good writer? Can’t edit to save your life? Get in touch with me below. My services can help you. I write, I ghostwrite, I manage blogs, and as I said above, I edit ruthlessly. But with a golden pen. People tell me daily, “You always make my words better and intentions clearer. 😃

Want awesome content?

I’ll help you get more clicks, shares, and sales.

Help Me With Blog Content!

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How to Capture a Screenshot of an Entire Web Page

Is there a simple way to capture a screenshot of an entire web page?

I always wondered this, and just now found the answer.

Gone are the days of cobbling together multiple screenshots that fit like a four-year-old cut them out with rusty scissors too big for their little mitts.

Here is the brave new world of one single seamless PNG that captures an entire webpage.

Thank you, Parabellum1975!

Here’s what to do:

1. Open Chrome.

2. Press Option/Alt + Command + I. (I think Command is the Windows key on a PC, but I don’t remember for sure.) This will give you a developer’s view.

3. Click the device icon.

4. Click the grey bars to select the view you want: Tablet, Laptop, Mobile, etc.

5. Click the three dots.

6. Choose “Capture full-size screenshot.”

7. Locate the file wherever you have Chrome set to store downloads.

capture-screenshot-entire-webpage

Please let me know if this changes your life as much as it’s evolved mine.

Update two days later: Interesting! Firefox has within the last couple of days automatically installed a beta version of a new-to-me function called Firefox Screenshots. Now, if I surf the Internet for “find a million dollars” and then write a post about finding a million dollars, will a million dollars automatically install itself in my bank account?

 

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Storytelling Sales Page [Portfolio]

jobStories sell. I wrote this post to persuade prospects to sign up for the CPI Instructors’ Conference. Here’s what Copyblogger’s Sonia Simone tweeted about it:

“Thought this was a great example of a powerful, principled marketing message.”

In fact, this page is part of what earned me Copyblogger Certified Content Marketer status.

See it live, or check out this screenshot:

conference-sales-page

There are copywriters who will tell you that copywriting is a science. It certainly is. Because there’s a method to it. It’s also an art. Because it takes a certain finesse.

If you want your content to perform for you, get in touch with me. I mix the right amounts of art and science to create alchemical gold that gets results.

Want more leads? More sales?

I write copy that sells like hotcakes.

Let's Talk(1)

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eBook Landing Page [Portfolio]

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Below is a page that’s been a game changer in CPI’s content marketing. Visitors who search for “de-escalation tips” click my ad copy, land on the page you’ll see below, and grab CPI’s most popular eBook (also written by moi).

Averaging 674 conversions a month, this page is hot. In the words of Online Marketing Manager Heath Copps, “Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource.”

I’m not gonna share the link with you because that would affect our conversion rate. But to give you a taste of my effective landing page copy, here’s a screenshot:

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Giving away free content like an eBook is a great way to build your email list. You get a prospect’s email, and they get your helpful information. It’s a win-win for everyone!

It all starts with a brilliantly written piece of expert content. The next step is the eye-catching ad copy. And then you need a powerfully persuasive landing page. Once you’ve pulled leads in with your irresistible ad, landing page, and eBook, a next step is writing an email sequence that warms your leads up to buy.

Want more leads?

I write powerful copy that pulls leads in like a vortex.

Let's Talk(1)

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Unconventional Promo Post [Portfolio]

wmse-food-slam

Sometimes conversions require humor. Because WMSE Radio’s audience loves food, movies, and fun as much as music, I got to have quite a good time with this promo post for their Food Slam fundraiser. Here’s a screenshot:

food-slam

Big Sam Spurhog was a hit when it came to ticket sales, so I interviewed him a second time to build anticipation for the event:

food-slam-2

A talented dude named Dwellephant designed the Food Slam’s posters. When looking for a compelling way to reach our audience with a Q&A, I named the cat on the pig Big Sam Spurhog, and went from there. This approach isn’t right for all campaigns, but for some, it hits the right buttons.

Want more sales?

Tickle funny bones with my irreverent copy.

Let's Talk(1)

 

 

 

 

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Sales Page [Portfolio]

benefits_of_cpi_training

Here’s a page for prospects who have brand awareness. They’re in the consideration phase, and this page is designed to guide them closer to a sale. I wrote the copy and led the creative development, incorporating data and social proof to sweeten the pot. Here’s a screenshot:

HCAOne of the best ways to get results with copy is knowing where your readers are in the sales funnel.

You need one copy approach to build your ideal customer’s awareness. You need a different approach for an ideal customer who’s in the buying phase.

And for someone who’s in the consideration phase in the middle, one persuasive technique is to show them how others like them have solved their problem with your product or service.

It’s all about targeting the right content at the right time to the right people.

Want more sales?

I write copy that converts.

Let's Talk(1)

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